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The Timeline October 2000- Coastal Contacts Inc is Co-Founded by Roger and his sister Michaela Tokarski in a basement office with 1 phone and a ping pong table. March 2001- Coastal Contacts reaches $1 Million in Revenue January 2002- Roger wins the top 40 under 40 March 2004- IPO 6 million common shares March 2004- starts trading on the TSX Venture Exchange (COA) June 2004- Acquisition of Lensway AB for $18.85 million July 2004- Coastal reaches $50 million in cumulative revenue September 2004- Coastal Contacts listed in Profit magazines 'Hot 50' January 2005- Shipped 1 millionth order June 2005- Coastal adds first 70 ECPs to customer referral program July 2005- Coastal reaches $100 million is cumulative revenue December 2005- Coastal named to TSX venture 50 May 2006- Coastal graduates from the Venture exchange to the senior exchange on the TSX August 2006- Coastal acquires MyLenses.nl October 2006- Roger Hardy named Ernst & Young Entrepreneur of the Year in the Business-to-consumer category (Pacific region) October 2006- Coastal acquires Asianzakka March 2007- Coastal Opens the TSX in Toronto April 2007- Coastal reaches $250 million in cumulative revenue May 2007- Coastal Contacts Inc is named to the Internet Retailer Top 500 Web Retailers in North America (rank 128) June 2007- Coastal ranks 18th in Profit 100 Fastest Growing Companies in Canada October 2007- Coastal reaches $100 million in Revenue for 2007 February 2008- Coastal officially launches eyeglasses business unit May 2008- Coastal ranks 5th on Internet Retailers Top 500 Web Retailers in the health and beauty category June 2008- Coastal is listed on Profit 100 Top Fastest Growing Companies in Canada September 2008- Coastal installs first NIDEK robotic machine to manufacture eyeglasses October 2008- Coastal is named to the BC Export Awards Top 25 Exporters in BC January 2009- Steve Wallace, VP North American Sales at Coastal Contacts is awarded Business in Vancouver Top 40 Under 40 Award. May 2009- Coastal launches progressive eyeglasses May 2009- Coastal ships 100,000th pair of eyeglasses May 2009- Coastal Contacts Inc launches "Virtual Mirror" to introduce social shopping July 2009- Coastal reaches $1 million in eyeglasses revenue

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