The Timeline

October 2000- Coastal Contacts Inc was founded by Roger Hardy in a basement office with 1 phone and a ping pong table.

March 2001- Coastal Contacts achieved $1 Million in Revenue

January 2002- Roger won the top 40 under 40

March 2004- IPO 6 million common shares

March 2004- began trading on the TSX Venture Exchange (COA)

June 2004- Acquisition of Lensway AB for $18.85 million

July 2004- Coastal achieved $50 million in cumulative revenue

September 2004- Coastal Contacts listed in Profit magazines 'Hot 50'

January 2005- Shipped 1 millionth order

June 2005- Coastal added first 70 ECPs to customer referral program

July 2005- Coastal achieved $100 million is cumulative revenue

December 2005- Coastal named to TSX venture 50

May 2006- Coastal graduated from the Venture exchange to the senior exchange on the TSX

August 2006- Coastal acquired MyLenses.nl

October 2006- Roger Hardy named Ernst & Young Entrepreneur of the Year in the Business-to-consumer category (Pacific region)

October 2006- Coastal acquired Asianzakka

March 2007- Coastal Opens the TSX in Toronto

April 2007- Coastal achieved $250 million in cumulative revenue

May 2007- Coastal Contacts Inc is named to the Internet Retailer Top 500 Web Retailers in North America (rank 128)

June 2007- Coastal ranks 18th in Profit 100 Fastest Growing Companies in Canada

October 2007- Coastal achieved $100 million in Revenue for 2007

February 2008- Coastal officially launched eyeglasses business unit

May 2008- Coastal ranked 5th on Internet Retailers Top 500 Web Retailers in the health and beauty category

June 2008- Coastal is listed on Profit 100 Top Fastest Growing Companies in Canada

September 2008- Coastal installed first NIDEK robotic machine to manufacture eyeglasses

October 2008- Coastal was named to the BC Export Awards Top 25 Exporters in BC

January 2009- Steve Wallace, VP North American Sales at Coastal Contacts was awarded Business in Vancouver Top 40 Under 40 Award.

May 2009- Coastal launched progressive eyeglasses

May 2009- Coastal shipped 100,000th pair of eyeglasses

May 2009- Coastal Contacts Inc launched "Virtual Mirror" to introduce social shopping

July 2009- Coastal achieved $1 million in eyeglasses revenue