5W's

Who - Coastal Contacts Inc. was founded in 2000 by Roger Hardy. In Canada, Coastal Contacts Inc. operates under the brand name Clearly Contacts. Since inception, the company has grown to over 650 employees worldwide.

We are convinced that we have the best employees in the world!

What - Coastal Contacts Inc. is the worlds' largest online retailer of vision care products with world class operations in Europe, North America and Australia. Coastal Contacts consistently provides customers with a comprehensive product line, savings and convenience. Already #1 in most of its markets, Coastal Contacts Inc. is rapidly advancing towards its goal of becoming the Worlds' optical store.

When - Coastal commenced operations in October 2000 after Founder and CEO Roger Hardy, discovered the large mark-ups that optical stores and eye doctors were charging for contact lenses and eyeglasses. He decided there had to be a better way for consumers.

Where - With head offices in Vancouver, British Columbia Coastal Contacts Inc. has increased our global footprint to include offices in North America, Europe and Australia

Why - Because we are tired of being ripped off! We saw the mark-ups that opticians and optical stores charge and decided to create a more affordable, more efficient way for consumers to purchase vision care. We want to offer consumers a choice.